Hi, I'm Galyna. I've spent the last 15+ years deep in SEO, with detours through project management and illustration along the way. IvaBot is the chatbot I started building for myself, just to make my own work faster, and ended up sharing because the tool turned out to be solid and comprehensive.
It started as a hobby. I remember the first time I built a website and put it online. The fact that anyone in the world could find it felt like magic.
The hobby turned into a real obsession, and eventually into a career. Since then I've been freelancing across e-commerce, SaaS, and small business websites, watching the SEO landscape change constantly.
I've lived through the Panda updates that finally started penalizing thin and duplicate content, the era of catalog submissions and paid backlink exchanges, the death of meta keywords, mobile-first indexing, the helpful content updates, and now AI search.
The quality bar keeps rising. What used to rank in 2012 wouldn't get past page 5 today, and that's a good thing.
I love SEO. I'm not trying to solve everyone's problems, I'm solving my own.
What really pulled me in was the idea of building a complete product solo, with AI as a collaborator. Writing code without knowing how to code. Building scripts, vector animations, design, copy, decision trees, payment systems, all of it from one person. That fascinated me, and I wanted to see if it was actually possible.
So I started with what I knew: SEO. I built IvaBot for myself first, to get fast and reliable analysis without juggling five different tools. Once it actually worked the way I wanted, I figured other people might find it useful too. People who care about SEO, work on their own websites, want to understand it without paying for enterprise tools that cost more than their hosting.
What I wanted was simple: a tool that pulls real Google data, applies the SEO judgment I've built over the years, and gives clear answers without the complexity.
Right now IvaBot has three core tools, with more on the way. I'm planning to add new ones and make the existing ones smarter over time.
The three tools today: Core Audit (what's holding your page back from ranking), Content Builder (writes briefs and articles based on live SERP data), and Content Coverage (shows what's missing compared to top-ranking pages, plus AI Readiness for ChatGPT and Perplexity).
Every run pulls live data from DataForSEO and parses your actual page, so the recommendations are grounded in what's ranking right now, not in cached "best practices" from years ago.
I'm not a developer, and I've never been one. A few years ago, building something like IvaBot would have been impossible for me without hiring an engineering team.
Today, AI development tools made it possible to ship a real product solo. I won't pretend otherwise. The frontend, backend, payments, AI integrations, all of it is mine, with AI as a collaborator. This is the new reality of indie SaaS, and I think it's a good thing. People with real domain knowledge can finally turn that expertise into software, instead of just writing about it.
I'm Ukrainian, currently living in Bucharest. When I'm not building IvaBot, I'm usually working on websites, learning Romanian (slowly), and trying to keep up with the constant noise of SEO and AI search updates, which is basically a full-time job on its own these days.
IvaBot is brand new and changing fast. I'm shipping updates often, listening closely to feedback, and figuring out what people actually need as I go. If you have thoughts, requests, or want to tell me what's broken, I genuinely want to hear it.
Reach me at hello@ivabot.xyz or on LinkedIn.
Thanks for reading.
Galyna